Eye-Tracking Resources and Case Studies

Academic Research

PubLAB™ is about embedding consumer insights into marketing strategies and as such is practically based. However, an extensive academic literature underpins our research methodologies and capabilities and some of the more influential sources are listed below.

  • Chandon, P., Hutchinson, J.W., Bradlow, E.T. and Young, S.H., 2009. Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, [e-journal] 73(6), pp.1-17.
  • Clement, J., 2007. Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design. Journal of Marketing Management, [e-journal] 23(9-10), pp.917-928.
  • Clement, J., Kristensen, T. and Gronhaug, K., 2013. Understanding consumers’ in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services, [e-journal] 20(2), pp.234–239.
  • Milosavljevic, M., Navalpakkam, V., Koch, C. and Rangel, A., 2011. Relative visual saliency differences induce sizable bias in consumer choice. Journal of Consumer Psychology, [e-journal] 22(1), pp.67-74.
  • Otterbring, T., Wästlund, E., Gustafsson, A. and Shams, P., 2014. Vision (im)possible? The effect of in-store signage on consumers’ visual attention. Journal of Retailing and Consumer Services, [e-journal] 21(5), pp.676–684.
  • Pieters, R. and Warlop, L., 1999. Visual attention during brand choice: The impact of time pressure and task motivation. International Journal of Research in Marketing, [e-journal] 16(1), pp.1-16.
  • Pieters, R. and Wedel, M., 2007. Goal control of attention to advertising: The Yarbus implication. Journal of Consumer Research, [e-journal] 34(2), pp.224-233.
  • Zhang, J., Wedel, M. and Pieters, R., 2009. Sales effects of attention to feature advertisements: A bayesian mediation analysis. Journal of Marketing Research, [e-journal] 46(5), pp.669-681.