Global brewers spend billions of pounds every year on labels for the necks of beer bottles, but new research indicates they might be wasting their money.
PubLAB carries out visual marketing research on behalf of leading brewery.
Bottled beers are a growth market but where is prime position behind the bar?
The latest eye-tracking research from PubLAB™ suggests that in the premium bottled beer category bottle distinctiveness is 3 times more effective at generating attention than doubling the shelf space.
New eye-tracking research by PubLAB™ shows value of distinctive beer bottles.
New research by PubLAB reveals that when it comes to picking a pint, the UK’s beer drinkers are a conservative bunch.
Many experienced landlords can predict how quickly a newly stocked beer will sell from its pump clip design. Intuitively they understand something about “visual marketing”.
Women spend 30% longer at the bar than men when ordering drinks, according to a study carried out by PubLAB™ in a Cambridge pub.
The survey found that people on the continent have a preference for stronger beers than drinkers in the UK.
This study measured the duration of the approach, decision, purchase and exit from the bar sequence.