Featured image: Marstons logo

Marston’s Turn to PubLAB

PubLAB carries out visual marketing research on behalf of leading brewery.

Anglia Ruskin University’s PubLAB has completed a research project for Marston’s, one of the world’s largest brewery and pub chains.

PubLAB was launched in 2015 to explore the relationship between brands and consumers in both live and laboratory-based settings.

It investigates how shoppers behave in pubs, bars and supermarket aisles, and combines this intelligence with marketing actions to deliver benefits to stakeholders including brands, retailers, media owners and shoppers.

Marston’s Beer Company, the UK’s largest brewer of premium bottled ales, engaged PubLAB to carry out visual marketing research on its behalf and Tom Lenihan, Shopper Marketing Controller at Marston’s, said: “Tim Froggett and the PubLAB team delivered an excellent project on time and to budget. The clarity of analysis and presentation generated a number of actionable insights for our business.”

Tim Froggett, Senior Lecturer in Marketing at Anglia Ruskin, said: “We were delighted to receive a research brief from Marston’s Beer Company following our highly successful inaugural Visual Marketing seminar in London.

“Marston’s is a leading brewer and pub operator in Britain and our association with them firmly cements the growing reputation of PubLAB’s capabilities.

“Increasingly brands owners are looking to visual marketing research to understand the performance of their brand assets at point of sale, whether that’s in a pub, a bar or on the shelf of a supermarket. Anglia Ruskin’s PubLAB delivers actionable insights for brand owners based on academically-rigorous point-of-sale research.”

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