Featured image - How Long Do Customers Spend at the Bar?

How Long Do Customers Spend at the Bar?

This study measured the duration of the approach, decision, purchase and exit from the bar sequence.

Our Methodology

An observational study of a convenience sample of 106 customers of a Cambridge city centre pub. The pub was chosen because of its broad multi segment appeal. Data was collected from 12am to 2pm on 1st and 3rd of September.

Timings begin from the point the customer arrives at the bar and ends as they exit the bar area with a purchase. Each participant is assigned to an estimated age category and to a lone vs group shopper category. The customers’ purchases were recorded as “drink” or “food and drink”.

Our Results

The participants spent on average 2 minutes and 23 seconds at the bar area (see Table 1).

Table 1: Descriptive Statistics (values in mm:ss format)

Mean 02:23 Range 05:41
Median 02:13 Minimum 00:32
Mode 00:50 Maximum 06:13
Standard Deviation 01:09

Figure 1 shows that 50% of customers were served within the time range of 1:35 and 3:06 minutes, with the fastest purchase and decision made in 32 seconds and the longest in 6 minutes and 13 seconds.

Box plot
Figure 1: Box plot

Gender Difference

Lone females spent on average 30% more time at the bar than lone males (see Figure 2). The difference is statistically significant; t (89) = 2.472; p = 0.015.

average time males and females spent at the bar
Figure 2: The average time males and females spent at the bar

Lone vs Group

Customers ordering in groups spent 56% more time at the bar than lone customers (see Figure 3).

Lone vs group time at the bar
Figure 3: Lone vs group time at the bar

Time vs Age

Time spent at the bar increased with age (see Figure 4).

Time vs age at the bar
Figure 4: Time vs age at the bar

Time vs Purchase Type

Consumers ordering food and drink spent more time at the bar (see Figure 5).

Time vs purchase type
Figure 5: Time vs purchase type

Summary of Findings

  • Consumers spent on average 2 minutes and 23 seconds at the bar area
  • Lone females spent 30% more time at the bar than lone males
  • Consumers ordering in groups spent 56% longer at the bar
  • Time at the bar increased with age
  • Customers ordering food and drink spent 39% more time at the bar

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