Research shows children’s eyes are drawn to cartoon characters on cereal packaging.
PubLAB carries out visual marketing research on behalf of leading brewery.
Bottled beers are a growth market but where is prime position behind the bar?
New eye-tracking research by PubLAB™ shows value of distinctive beer bottles.
New research by PubLAB reveals that when it comes to picking a pint, the UK’s beer drinkers are a conservative bunch.
Women spend 30% longer at the bar than men when ordering drinks, according to a study carried out by PubLAB™ in a Cambridge pub.
The survey found that people on the continent have a preference for stronger beers than drinkers in the UK.