Cartoons hit the sweet spot on children’s cereal choice
Research shows children’s eyes are drawn to cartoon characters on cereal packaging.Read more
Author: Tim Froggett
The historic legacy that costs brewers billions
Global brewers spend billions of pounds every year on labels for the necks of beer bottles, but new research indicates they might be wasting their money.Read more
Marston’s Turn to PubLAB
PubLAB carries out visual marketing research on behalf of leading brewery.Read more
PubLAB study identifies ‘hot spot’ in the chiller
Bottled beers are a growth market but where is prime position behind the bar?Read more
Do Shoppers Pay More Attention to Brands With More Shelf Space?
The latest eye-tracking research from PubLAB™ suggests that in the premium bottled beer category bottle distinctiveness is 3 times more effective at generating attention than doubling the shelf space.Read more
Why ‘Shelf Liveliness’ Trumps Shelf Space – Study
New eye-tracking research by PubLAB™ shows value of distinctive beer bottles.Read more
Why We Prefer the Quiet Type if We Fancy a Beer
New research by PubLAB reveals that when it comes to picking a pint, the UK’s beer drinkers are a conservative bunch.Read more
Art, Science and Pump Clips
Many experienced landlords can predict how quickly a newly stocked beer will sell from its pump clip design. Intuitively they understand something about “visual marketing”. Read more
Women Spend More Time at the Bar
Women spend 30% longer at the bar than men when ordering drinks, according to a study carried out by PubLAB™ in a Cambridge pub.Read more
Europeans Prefer Stronger Beer to Brits
The survey found that people on the continent have a preference for stronger beers than drinkers in the UK.Read more