Do shoppers see your brand? Do they act on what they see?

PubLAB™ offers brands a unique opportunity to execute a planned and structured evaluation of the role of visual marketing assets. This means measuring the visual salience of all packaging and point of purchase materials and how it relates to product choice.

“Tim Froggett and the PubLAB team delivered an excellent project on time and to budget. The clarity of analysis and presentation generated a number of actionable insights for our business”.

Tom Lenihan,
Shopper Marketing Controller at Marston’s

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Pub&Bar/PubLAB collaboration

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In a collaboration with Pub&Bar, the UK's leading on-trade publication, readers will receive exclusive insights into the science of visual marketing and have the opportunity to win a bespoke visual marketing project.

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Case studies

Visual Attention and Product Choice

A real-life study was designed to test the relationship between visual attention generated by pump clips and product choice.

Why was the left pump clip looked at the most? Which product was chosen?

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Visual attention to pump clips at the bar

Check how PubLAB could help your brand!

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